AI tools, digital strategy, and social media systems — plus branding when you need it.
01
Discovery
Audit what you have, understand what's not working.
01
Discovery
Audit what you have, understand what's not working.
02
Strategy
Figure out what to do, in what order, with what tools.
02
Strategy
Figure out what to do, in what order, with what tools.
03
Build & Launch
Set it up, go live, adjust as we go.
03
Build & Launch
Set it up, go live, adjust as we go.
04
Handoff & Training
Your team learns to run it without us.
04
Handoff & Training
Your team learns to run it without us.
AI tools tailored to your business — from intelligent assistants to automated workflows. We work across both American and Chinese AI platforms, including OpenAI, Anthropic, and various Chinese AIs, to find the right fit for each problem. Whether it's a customer-facing chatbot, an internal knowledge base, or a content workflow powered by AI, we build practical solutions that work from day one.
Tools we work with
Data-informed strategies that connect your brand to the right audience through the right channels, with clear metrics and accountability.
End-to-end social media — from content strategy and creation to daily management and performance reporting.
Hands-on sessions that bring your team up to speed on AI tools, digital marketing fundamentals, and modern content workflows.
4
core capabilities
Kotha Apu is a bilingual (English/Bangla) AI order-assistant for a hypothetical Dhaka-based sleepwear brand that looks up orders, files returns and cancellations with real eligibility checks, emails confirmations, and generates PDF receipts — all through a Cloudflare Worker wired to Supabase, Resend, and Mimo.
Built on Claude Code — running Mimo v2.5
Bangkok, Thailand
Sasin School of Management had a knowledge base buried in their student information system — a static FAQ that students rarely used because it was hard to navigate. I saw the gap, built a working prototype of an AI assistant from scratch, and pitched it to the administration as a tool that could answer student queries instantly using the university's own data.
What I did
Key result
Offered the role of AI Officer to build out the institute's AI capacity.
Founder, Upoma
I started Upoma because I kept seeing the same gap — businesses that knew they needed to move digitally but didn't know where to start or who to trust with it.
My background is a mix of doing and building. Three years running social media and marketing communications at Sundora taught me how brands actually operate day to day. An MBA at Sasin School of Management in Bangkok gave me the strategic framework. And building Sasa — an AI assistant I developed from scratch for Sasin using tools like Lovable, Supabase, and Cloudflare Workers — taught me that you don't need a traditional engineering team to ship real products.
Upoma works with a small number of clients at a time. Every engagement is led by me personally.
Education
MBA, Sasin School of Management (Chulalongkorn University), Bangkok
Based in
Dhaka, Bangkok